From my recent article at Christianity Today, published August 25, 2013, posted today to coincide with the launch of SAT-7 North America:
Al Jazeera America received a major boost this week in its controversial attempt to build a U.S. audience. But the Qatar-based news station, whose channel will now be carried by Time Warner Cable, is not the only Middle East satellite giant coming to penetrate the market.
Soon the Arab world’s top Christian broadcaster, SAT-7, will also start reaching into American homes.
Unlike Al Jazeera, which aims to reach 48 million U.S. homes, 17-year-veteran SAT-7 is aiming for only four million. This is the estimated number of Arabs in the United States and Canada.
“Since the start of the Arab uprisings in 2011, there has been an acceleration in the number of Arabs—especially Christian Arabs—leaving their homelands for North America,” Terry Ascott, SAT-7’s founder and CEO, told CT. “Launching now is a response to the growing number of people who are leaving and want to stay in touch with home.”
Please click here to read the rest of the article at Christianity Today.
Jayson Casper 